Basic SEO Techniques



Course structure:  3 half-days + 5 hours of asynchronous e-learning.

Day 1:  11 Oct, 9am to 12pm (3 hours) Face-to-Face Classroom Workshop.

Day 2:  12 Oct, 9am to 12pm (3 hours) Online Asynchronous Workshop.

Day 3:  13 Oct, 9am to 12pm (3 hours) Online Asynchronous Workshop.

5 hours of e-learning within a 5-day period for independent reading and project.



Learning Outcome


“Basic SEO Techniques” equips learners with the knowledge and skills to optimize websites to rank higher in search engine results pages.  This workshop will cover fundamental Search Engine Optimization (SEO) techniques, including keyword research, on-page optimization, off-page optimization, link building and social media hashtagging.  More importantly, learners will understand how to think from the user’s or searcher’s perspective to ensure that website content generated is aligned to the keywords customers are searching for for effective content optimization and online visibility.  Learners will gain insights and techniques on structuring content suited for Google, Yahoo and Microsoft Bing, as well as social media engines including Meta (Facebook), Instagram and LinkedIn based on each platform’s unique search ranking algorithm.


This is not a search engine algorithm or coding course.



Course Fees


S$120 for current students


Click here to see Course Schedule