E-Commerce Seller Marketing (a SIM-Shopee co-certification course)
This 4 half-day course provides students with the fundamentals of merchant marketing based on shopper behavior, in-store marketing techniques, marketplace promotion and third-party advertising strategies. Students will also learn to translate seller marketing ideas and concepts into measurable promotions, engagement and conversions through hands-on projects and presentation sessions using the Shopee platform and its outreach tools.
This course is co-certified by SIM and Shopee, ASEAN’s leading e-commerce marketplace.
Learning Objectives:
- Understand the how-to-choose and apply appropriate promotional and engagement tools through Shopee’s Seller Centre to meet different marketing objectives
- Differentiate between in-store marketing versus marketplace marketing and third-party advertising
- Understand different marketing and advertising terminology in order to effective set bid calculations, daily spend, outreach volume and frequency on the Shopee platform
Duration:
- 4-day course
- 5 hours per day
Course Fees:
- S$120 for current students
Click here to see Course Schedule
