R Programming for Applications in Marketing and Business

In this course, participants will learn how to use the software R to perform simple data analysis: ANCOVA, MANOVA, Logistic Regression, Discriminant Analysis, Factor Analysis, Conjoint Analysis and Multi-Dimensional Scaling.

This course is suitable for students with some R programming knowledge.  It is advisable to attend the “R Programming for Data Analysis” first if you do not have any background in R Programming. This course will be fast-paced and could be challenging for students without prior knowledge in R language.


Learning Objectives:

  • Learn about applications in Marketing and Business using R
  • Learn how to set up R
  • Learn how to use R for various statistical tests
  • Create charts for data visualization


  • 5 sessions, 3 hours per session

Course Fees:

  • S$150 for current students


Click here to see Course Schedule

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